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How to handle recurring responsibilities?

How should I handle small recurring tasks that still provide indirect customer value? Though non-coding in nature, they may still require an assignee to spend time on it. (ie Someone is assigned to answer technical support issues / clear that queue; someone to update the demo for each major feature release). It sort of affects the customer, but I could see it being a chore too. Am I getting too literal with the definitions of each story type?

- N00b
 
silly I’m overthinking it.
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